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If you are just beginning your online marketing strategy, web advertising offers many benefits you won’t find anywhere else, and many companies are embracing those benefits during these tough economic...

  • Jul 07 2009
  • 678 Downloads
  • File Size 81kB
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While some prominent mainstream print publications have begun to see a mild to moderate drop in readership and reader interactivity in recent memory, niche publications such as The Blood-Horse remain well...

  • Jun 22 2009
  • 889 Downloads
  • File Size 130.6kB
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The landing page is the first introduction of your product or service to a prospect; your first opportunity to make a good impression. And from that moment on, the success of that blossoming relationship...

  • May 14 2009
  • 1,469 Downloads
  • File Size 94.6kB
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The old-fashioned banner ad continues to thrive and dominate online advertising; because it is inexpensive to design, easily understood, effective in contextual placements and gets a message across in...

  • May 14 2009
  • 1,447 Downloads
  • File Size 92.1kB
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The Blood-Horse Glossary of Online Advertising Terms.

  • May 06 2009
  • 1,449 Downloads
  • File Size 518.6kB
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Study after study shows the benefit of concentrating your advertising buy. A concentrated ad campaign provides a significantly greater return on investment.

  • Mar 24 2009
  • 1,609 Downloads
  • File Size 118.4kB
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Marketing During a Recession: The Kellogg's Success Story

  • Feb 16 2009
  • 1,065 Downloads
  • File Size 65.4kB
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Research confirms that The Blood-Horse is the premier matchmaker for the stallion set. We asked breeders who subscribe to the magazine the following question: Have you inquired about a stallion as a result...

  • Feb 09 2009
  • 1,043 Downloads
  • File Size 88.7kB
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E-mail newsletter marketing is one of the most successful interactive channels available to advertisers today, and one of the strongest potential tools in your company's marketing arsenal.

  • Feb 04 2009
  • 1,034 Downloads
  • File Size 62.4kB
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According to a recent survey, Blood-Horse subscribers ranked BloodHorse.com as their favorite Web site by almost a 2-to-1 margin.

  • Jan 15 2009
  • 1,131 Downloads
  • File Size 103.9kB
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