Book 2 of the Keeneland September Yearling Sale concluded Sept. 16, and while it may have come in like a lamb, it went out like a lion. Twenty horses brought more than $500,000 in the fourth session with gross receipts of $48,801,000 for the 201 head sold.
"Today was again a strong day, finished strong, with some flat spots in the middle," said Tony Lacy, vice president of sales for the Lexington organization. "The median is up 48%, and the average is up 37% from last year. We just crossed the $200 million mark for gross sales during the first four sessions. We can't complain about anything that has gone on this week."
at the Keeneland September Sale
It has proved to be a banner week for small breeders and consignors who have scored big with horses reaching beyond the million-dollar mark, led by Rosilyn Poland's City of Light colt, the current sale-topper. He was consigned as Hip 612 and sold during session 3 for $1.7M to Woodford Racing, Talla Racing, and West Point Thoroughbreds.
On Thursday, Farfellow Farms hit it out of the park with their lone offering to the sale, a Street Sense colt consigned as Hip 1022 that sold for $1 million to BSW/Crow Colts Group. The colt was one of two sold on the day for $1 million, joining an Into Mischief colt consigned by breeder Mt. Brilliant as Hip 874 and purchased by Mike Ryan.
"That's what makes us all proud, to see family farms of different sizes—this is what they do, being very proud of the product they bring to the market. The Knelmans, they have a farm in Paris (Farfellow Farms); Mt. Brilliant Farm, the Goodmans; Rosilyn Poland—such great stories," Lacy said. "I think that's what gives people a lot of hope, the drug we all live off of."
"It's rewarding to us, as past consignors. We know how much work goes into it," said Cormac Breathnach, director of sales operations for Keeneland. "We take a lot of pride in it."
At the close of the fourth session, Keeneland reported 201 horses sold for receipts of $48,801,000 and an average price of $242,791, with a median price of $200,000 for the 289 horses through the ring. An RNA rate on Day 4 was seen at 30.4%, with 88 horses failing to meet their reserve. Keeneland continues to update its statistics with post-sale purchase prices, which can cause later changes in overall numbers.
At the fourth session in 2020, Keeneland reported that, including post-sales, 195 horses sold for total receipts of $34,507,000, with an average price seen of $176,959, the median recorded at $135,000 for the 195 horses through the auction ring, followed by an RNA rate of 40% representing the 131 horses not meeting their reserve.
Cumulative figures after the final day of Book 2, including post-sales, show 649 horses sold of the 888 on offer, grossing $205,754,000, the average price for yearlings sold of $317,032, with a median of $250,000. A cumulative RNA rate of 30% was reported for the 268 horses not sold.
In comparison to cumulative figures in 2020 of 589 sold of the 975 offered, grossing $160,583,000, an average price of $272,637, with a median of $200,000. On record, 386 horses failed to attain their reserve, representing an RNA rate of 39.5%.
"The median is significant; it's the middle ground, what the horses are bringing," Breathnach said. "The sale is keeping pace with the banner year in 2019. The format has been a part of that, and it's rewarding. Today there was so much energy at the very end with the last 75 hips."
The momentum after Books 1 and 2 will lead into Book 3, continuing to carry through the trifecta in sire power, pedigree, and physical, Breathnach predicted.
"I think there are a lot of pinhookers that haven't gotten their hand up yet, and that's an important section of the market when they are pushed into the second week. I think that speaks to the strength of the market," he said.
Leading consignor by gross for session 4, Taylor Made Sales Agency sold 25 horses for receipts of $5,648,000, achieving an average price of $225,920. To date, Taylor Made Sales Agency is also the cumulative leading consignor, grossing $21,325,000 for the 78 horses sold at an average price of $273,397.
Consignor Gray Lyster of Ashview Farm, who sold two of his four offerings on Sept. 16, commented on the market: "It seems a little more spotty, for a smaller consignor (like me). We were crazy busy this morning, probably because of the rain (yesterday); people are trying to catch up."
Looking forward to the rest of the sale, Lyster is hopeful for his remaining stock off the farm.
"We just shipped in four more colts to sell on Sunday, and we are excited about them," he said. "Everything has to line up, but you are getting paid; I'm a smaller breeder, and if I bring 20 yearlings here, I better get paid on at least three of them and knock it out of the park. Because the others are tough, you are either trading dollars, or you're losing your ass. It's all about having those couple of home run horses that people want to write about."
Bloodstock agent Jacob West of West Bloodstock came out on day four as the leading buyer by gross, spending $2,765,000 for the seven horses purchased this session, followed by Mayberry purchasing four head for a total of $2,175,000.
"I think it's very tough to buy a good horse. Anyone who says the game is dead is not looking at the amount of participation out there for horses," said David Ingordo, agent for Mayberry. "I think the main thing we can do as an industry is keep producing good horses, because I think there's a lot of demand and interest in our business. I don't think that it's as dead as the media seems to say we are sometimes."
"It has been a very competitive sale," agreed Liz Crow of BSW/Crow Colts Group. "In Book 1, we were outbid a ton in that $750,000 and up range. This is the first time we've reached past the $750,000 mark."
The sale's first four days of action are followed by a dark day Sept. 17, with action resuming Sept. 18 at 10:00 a.m. ET with Hips 1098-1510.
"It'll be very strong Saturday, Sunday as well. We've gotten shut out a ton of times," said Tom Ryan of SF Bloodstock. "Everybody's very well-prepared; they know what they're doing. There's a lot of very top horse people out there selecting horses. We were underbidders on a Good Magic yesterday for $750,000. That gives you the strength of the market for the good ones."
