With Podium, Woodbine Aims to Boost Digital Experience

Podium, a leading global provider of trusted sports content and data solutions, announced Jan. 12 an international deal with Woodbine Racetrack aimed at bolstering the digital experience to fans. The agreement marks the first time Podium's services will be used to enrich the betting experience of North American audiences and represents a broadening collaboration with global racecourse rights owners. Under the expansive new deal, Woodbine Racetrack will integrate Podium's Edge Form content, providing a more consistent experience across international racing. Edge features comprehensive pre-race insights, including expert comments, selections, and runner verdicts. Woodbine will also have access to Podium's enhanced data services, such as past performance indicators, placement history, and silks. The deal with Woodbine builds on Podium's existing partnerships in North America and reinforces its role as a trusted provider to the global racing landscape. "I'm proud of Podium's reputation for fast, engaging data that elevates the racing experience for fans," said Podium managing director Josh Sparke. "Woodbine is one of North America's leading racetracks and the premier location in Canada. This new partnership reflects our commitment to supplying high-quality data that deepens our expanding global network. As we move into new markets, integrity, reliability, and quality will remain at the core of our business and the innovative data products we offer partners." Woodbine is excited about the addition. "Woodbine is committed to delivering a best-in-class digital racing experience for our fans, and partnering with Podium allows us to further enhance the depth and consistency of our racing content," said Woodbine director Klaus Ebner. "Podium's Edge will bring high-quality insights and data that align with our standards and supports our ambition to connect Canadian racing with a truly global audience. We're excited to work with Podium as we continue to evolve how fans engage with our product." With offices in the United Kingdom and Singapore, Podium has been delivering market-leading global horse and greyhound racing coverage for over 40 years, along with live data, form guides, historical stats, and more. Known for speed, accuracy, and innovation, Podium helps customers engage their audiences and drive activity across the sport and betting world.