Arqana will launch a program that offers breeders the chance of having 50% of the covering fee financed by the Deauville auction house up until the offspring is sold.
This is to encourage breeders to cover their best mares with elite European stallions in order to produce yearlings for sale.
The initiative, called SirePower+, will be aimed at French breeders with or without a stud, as well as foreign breeders with mares in France or those who are planning to have mares in France, who wish to cover their top flat mares.
This program will concentrate on the top international stallions that are in demand because of their progeny's results both on the racecourse and at the yearling sales. The yearlings resulting from this program will then be offered as foals or yearlings at Arqana.
Olivier Delloye, president of Arqana, and Freddy Powell, managing director, said in a joint statement: "With this initiative, we want to enable breeders to make their mares' coverings more attractive. By concentrating on good mares and the elite stallions in the European stallion pool, this program is designed to help raise the level of our yearlings on offer and continue to broaden our customer base.
"We hope to create a virtuous dynamic, with positive impacts at various levels for future generations and sales."
Arqana's bloodstock team is available for more information on the eligibility conditions for this offer.