Florida Coast Equipment has entered into a partnership agreement with the Florida Thoroughbred Breeders' and Owners' Association making Kubota the exclusive tractor, mower, utility vehicle, and construction equipment sponsor of the Florida Thoroughbred industry, starting in 2026.
The long-term agreement, announced Dec. 23, places Florida Coast Equipment and the Kubota brand front and center to Florida's Thoroughbred industry, a $3.2 billion industry with more than 90,000 Thoroughbreds and 33,500 jobs.
The Florida Coast Equipment name will now be prominently displayed throughout the FTBOA headquarters, events, and communications, including an advertising package on FTBOA.com, Wire to Wire, and the Florida Horse Farm and Services Directory.
"This partnership goes beyond sponsorship. Florida Coast Equipment is proud to serve as the local dealer of choice for Florida's Thoroughbred community—working alongside breeders and owners every day with the equipment, service, and support they rely on," said Florida Coast Equipment online sales manger Timothy Morris Jr. "Both the FTBOA and Florida Coast Equipment are deeply rooted in Florida agriculture and share a commitment to long-term relationships, stewardship, and doing things the right way. That shared mindset is what makes this partnership a natural fit and positions it for lasting impact across the industry."
"When it comes to horsepower, nobody knows it better than Florida's Thoroughbred industry, and the team at Florida Coast Equipment and Kubota," FTBOA CEO Lonny Powell said. "This partnership unites two pillars of Florida agriculture, and we couldn't ask for a better fit."
This press release has been edited for content and style by BloodHorse Staff.
