Horse Racing Alberta (HRA) has released its 2026--2028 Business Plan, outlining a clear and strategic roadmap to strengthen, modernize and grow Alberta's horse racing and breeding industry over the next three years.
The plan reinforces HRA's commitment to building a sustainable and progressive horse racing industry grounded in integrity, accountability, collaboration, respect and excellence. Through four strategic thrusts -- Values-Based Culture, Organizational Alignment and Effectiveness, Technology-Driven Resilience, and Responsible Growth -- HRA will focus on enhancing equine welfare and the safety of racing participants, modernizing regulation, strengthening stakeholder relationships, and generating long-term economic stability.
"Our focus is on ensuring Alberta's horse racing industry remains competitive, responsible and positioned for the future," said Diana McQueen, Chair of the Board. "This plan reflects our commitment to collaboration with industry stakeholders while maintaining strong governance and transparency for Albertans."
Key initiatives include strengthening the Equine Health and Safety Program, enhancing Backstretch Health Benefits, modernizing Racetrack Licensing Rules, exploring new entertainment offerings and innovative wagering products, diversifying revenue streams to drive long-term industry sustainability, and negotiating multi-year agreements to support purse allocation and breed improvement funding.
"The 2026--2028 Business Plan reflects the evolution of Alberta's horse racing industry," said Kent Verlik, Chief Executive Officer of Horse Racing Alberta. "Our priority now is delivering meaningful results by modernizing regulatory oversight and strengthening industry and government collaboration to ensure long-term stability and predictability within a competitive racing environment."
By 2028, HRA projects steady growth in pari-mutuel handle and continued strong investment in purses and breed improvement, reinforcing the industry's role in Alberta's agricultural and gaming economy.
